ROAM property brand BuyRentKenya in the East-African market of Kenya, continued its dominance in the Kenyan property marketplace, growing its already impressive leads and listing on the site. The site had a 44% increase in listing and 105% leads increase, despite the uncertainties of COVID 19 pandemic.
BuyRentKenya’s market share also grew rapidly with a new record number of real estate professionals choosing them as their preferred online partner, resulting in BuyRentKenya becoming the number 1 market leader in Kenya.
In the first quarter of the year, the brand successfully launched several initiatives to support and cushion their business partners during the first days of the pandemic; a lot of time was spent on improving existing offers to better serve their agents and developers needs, all while enhancing overall value creation and core proposition.
On the tech front, the company continued its quest to enhance their user experience focusing on optimising users’ mobile experience.
As we come to the end of 2020 new and exciting initiatives have been planned for the next quarter as the business continues to grow from strength-to-strength.